B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the
B2B Marketing Interview with Mark Donnigan
In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also various other realities regarding contemporary B2B advertising and marketing. We go over exactly how the purchasing journey is currently totally fragmented as well as the manner in which area structure can help marketing e
Mark Donnigan
This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e— Mark Donnigan (@mdonnigan) February 8, 2020 About
Mark Donnigan has 20 years of experience as a marketing and business leader building startup, emerging, and growth-stage companies that have been backed by some of the largest venture capital firms in the valley.
This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e— Mark Donnigan (@mdonnigan) February 8, 2020 About
Marketing secrets with Mark Donnigan [podcast interview]
Mark Donnigan talked with Stacy Jones on the Hollywood Branded podcast. Mark is the Vice President of Marketing at Beamr, a company that leads in international, video software innovation. The two go over the significance of category design in B2B marketing, along with how particular marketing techniques and methods can assist bring in sales and bea